Advertisement maintenance

Extra promotion

Advertisement performance

Billing arrangements

Change of ownership

Guest reviews

Scams and fraud

About how we operate

We obviously can't track how many people have telephoned you directly, turned up at your property to enquire in person (if you have an on-site reception), or those that made an enquiry from your own web site which they may have found to begin with because of your advertisement with us. But we do have the facilities to record statistics related to some basic aspects of your advertisement's performance.

Your advertisement's monthly performance statistics are accessed by clicking on the magnifying glass within your advertisement as shown in the example below:

The statistics displayed are updated each month and show the following information:

Full page ad views

This is the most important performance statistic of them all.
This shows how many people looked at your full page advertisement. Given that your phone number is clearly displayed, some of those people may then have telephoned you directly to enquire or make a booking. For those properties with an on-site reception, some of those people may actually turn up at your property in person to enquire or organise a stay.

Visits to your web site

If you have a web site listed in your advertisement, this shows the number of people that wanted further information about your property and then clicked on the link to take them to your own web site. These people may have then submitted an enquiry or booking from your web site. So while that enquiry or booking may have come directly from your own web site, they may have gotten there in the first place due to your advertisement on Travel Victoria.

On-line booking link clicks

If you have set up a real-time on-line availability and booking system for your property, we generally would have provided a link into this facility within your advertisement. Shown here are the number of people that have clicked directly through to your booking system. Some of those people may then check availability or make a booking from there, which they got to because of the direct link to your on-line booking system on Travel Victoria.

Email messages sent

This records how many people sent you an email enquiry by filling in the message window that pops up when they click on your email address. The email will be sent to you with a subject line that begins with "Enquiry via Travel Victoria". Note that we cannot track email messages that people have sent by simply cutting and pasting your displayed email address into their email application. We also cannot track email messages people have sent using an enquiry form or email address you display on your own web site (if you have one).