FIND OUT MORE
1. Why advertise with us
2. What you can advertise
3. Advertisement contents
4. How much it costs
5. Compare us to others
6. Submit advertisement
- 1. We are a popular and highly visited travel and tourism resource on the internet
It is no use advertising somewhere where people don't see it. In the past, the Travel Victoria website has achieved peaks of:
- 10,000 unique visitors in a single day
- 270,000 visitors in a month
- 1.9 million visitors in a year
See our visitor web usage statistics for proof of our visitors. They are updated monthly and begin in 2004 when we officially launched.
The popularity of Travel Victoria is recognised by Alexa, an American company founded in 1996 which has built up one of the world's largest collection of statistics related to almost every website in existence. For several years, Alexa has ranked Travel Victoria as one of the top 3 "Travel & Tourism" websites for Victoria. View our ranking on Alexa to verify this.
- 2. We are easily found on the internet
We are highly ranked in many web search engines, including the internet's most popular, Google, Yahoo and Bing. Those search engines will often return our travel guide's web pages within the first page of results when people search for the names of towns/cities in Victoria. Try searches like some town or city name optionally followed by the word "victoria" or "accommodation" and see how well we do.
- 3. We participate in social networking on the internet
We actively promote ourselves on the two largest social networking websites on the internet - Facebook and Twitter. We post regular announcements and information which is seen by thousands of our fans and followers, thus bringing more visitors to the Travel Victoria website.
- 4. We take out paid advertising to promote our guide
We publish a prominent advertisement in every edition of Victoria's RACV magazine RoyalAuto, within the "Go Guide Holidays" section. This magazine is published every month (excluding January) and is delivered to around three-quarters of all households within Victoria. It is the highest circulating publication in Victoria and is also available on-line providing even more exposure.
- 5. We provide tourism information for visitors
As well as listing accommodation properties, tours, recreational activities, restaurants and wineries, we publish detailed town and suburb profiles which include tourist information, links to other relevant visitor information on the internet, transport details, weather forecasts and a selection of photographs, enabling visitors to use our guide as a one stop shop for travel information. What value is a travel guide if visitors cannot find information about the places they are planning to stay at or visit?
- 6. Good exposure for your business
If your business already has a website, then inclusion in our guide is important so the many thousands of visitors we get each day can find your site on the internet. If your business doesn't have an internet website, then a listing in our guide is important as it exposes you to our constant stream of internet visitors who would often not know about your existence. If you don't have an email address or internet access, you don't need to worry as potential clients can use other alternative forms of communication specified in your listing (such as telephone or FAX) in order to get further information from you about what you offer and to make bookings.
- 7. Simple and direct advertising model
When advertising your accommodation property on the Travel Victoria website, we display as many of your direct contact details as you like - telephone, FAX, email address and website address. This allows prospective guests to get in touch with you directly and instantly. It also allows guests to find your own website where you may have expanded information on your accommodation offerings.
Because you and your potential guests interact directly, there is no need to waste time tracking the source of your enquiries or recording and paying commissions, which is how many other accommodation websites work. An advertisement on Travel Victoria operates much like an advertisement in the Yellow Pages business directory or a newspaper, thus connecting you with your customers directly, with no paperwork, administration or extra charges.
Please note that we do not take bookings for guests on your behalf. Guests will need to contact you directly (phone or email) or visit your website or make use of your official on-line booking system if you have one.
- 8. Good value for money
Our advertising rates are much less than what most other major internet travel and accommodation guides charge. Especially if you are paying a commission on bookings, it could end up costing you hundreds or even thousands of dollars a year, plus all the time and effort required for tracking and reporting bookings, and paying regular commissions.
If your accommodation property has a website, a listing on Travel Victoria provides you with a constant stream of high quality traffic for no additional cost. This offers a cost-effective alternative to pay-per-click advertising that requires you to pay every time someone clicks on the link to your website.
- 9. Quick and easy to use website for travellers
The Travel Victoria website has been designed to be simple and quick loading by omitting many distracting elements such as animations and intrusive third party advertisements. Our aim is ensure prospective travellers find information and your advertisement as quickly and easily as possible.
Our website also omits the strategy of "keyword stuffing" whereby many pages feature certain repeated phrases which people typically enter in search engines, including a whole host of misspellings of those. While this may possibly improve a website's ranking in search engines, it is simply an unpleasant experience for humans to read. Travel Victoria is designed for use by humans and does not compromise its content or readability by using tricks to try and achieve better rankings in search engines.
Pages on the Travel Victoria website have been carefully designed to fully pass the World Wide Web Consortium's markup validation check which ensures the structure of documents we publish conform to certain official web standards. As such, we can officially display the icon below. Click it to verify our home page (or other pages) abide by this internationally accepted standard.
- 10. Website speed and reliability
The Travel Victoria website is hosted with NetRegistry which is one of Australia's largest internet technology companies. NetRegistry won the "Best Web Hosting" category at the APC Internet Technology Awards in 2007. The Travel Victoria website is hosted using their highest level plan with guaranteed uptime. This means that accommodation advertisements are very quickly and reliably served up to internet users around the world.
- 11. Efficient and friendly customer service
Travel Victoria staff support our advertisers and continuously promote and expand our travel guide. All this comes from real people based right here in Victoria who have travelled across the state in order to research and publish promotional tourist information in our guide.
- 12. A trusted organisation
Travel Victoria has been in operation since 2004 and is a registered business in Victoria. It is an authorised credit card merchant by Westpac Bank and associated with several tourism related organisations.