1. Why advertise with us

2. What you get

3. How much it costs

4. Compare us to others

5. How to advertise

1. We are a highly visited travel and tourism resource on the internet

It is no use advertising somewhere where people don't see it. In the past, the Travel Victoria web site has achieved up to:

• 4,700 unique visitors in a single day
• 115,000 visitors in a month
• 1.1 million visitors per year

See our visitor web usage statistics for proof of our visitors. They are updated monthly and begin in March 2004 when we officially launched.

2. We are easily found on the internet

We are highly ranked in many web search engines, including the internet's most popular, Google and Yahoo. Those search engines will often return our travel guide's web pages within the first page of results when people search for the names of towns/cities in Victoria. Try searches like some town or city name optionally followed by the word "victoria" or "accommodation" and see how well we do.

The popularity of Travel Victoria is recognised by Alexa, an American company founded in 1996 which has built up one of the world's largest collection of statistics related to almost every web site in existence. According to Alexa, as of July 2008, Travel Victoria is one of the top 3 "Travel & Tourism" web sites for Victoria, along with Tourism Victoria's official "Visit Victoria" site. View our ranking on Alexa to verify this.

3. We take out paid advertising to promote our guide

Each year, we spend tens of thousands of dollars promoting our guide through advertising.

We publish a prominent advertisement in every edition of Victoria's RACV magazine RoyalAuto, within the "Go Guide - Holidays" section. This magazine is published every month (excluding January) and is delivered to around three-quarters of households within Victoria. RoyalAuto is Victoria's and Australia's largest distributed monthly magazine.

In terms of newspapers, you will find our advertisement every week in the Travel Directory of the Sunday Herald-Sun newspaper within the "Escape" lift-out. This newspaper is read by more than 1½ million Victorians every Sunday, with around one million readers from Melbourne and almost ½ a million from country or regional areas.

On the internet, we use paid sponsorship advertising on Google. With search engines by far the most common way people find web sites, our ads on Google's search engine pages mean that more people than ever will find your advertisement on our site.

4. We provide tourism information for visitors

As well as listing accommodation properties, tours, recreational activities, restaurants and wineries, we publish detailed town and suburb profiles which include tourist information, links to other relevant visitor information on the internet, transport details, weather forecasts and a selection of photographs, enabling visitors to use our guide as a one stop shop for travel information. What value is a travel guide if visitors cannot find information about the places they are planning to stay at or visit?

5. Good exposure for your business

If your business already has a web site, then inclusion in our guide is important so the many thousands of visitors we get each day can find your site on the internet. If your business doesn't have an internet web site, then a listing in our guide is important as it exposes you to our constant stream of internet visitors who would often not know about your existence. If you don't have an email address or internet access, you don't need to worry as potential clients can use other alternative forms of communication specified in your listing (such as telephone or FAX) in order to get further information from you about what you offer and to make bookings.

6. Simple and direct advertising model

When advertising your accommodation property on the Travel Victoria web site, we display as many of your direct contact details as you like - telephone, FAX, email address and web site address. This allows prospective guests to get in touch with you directly and instantly. It also allows guests to find your own web site where you may have expanded information on your accommodation offerings.

Because you and your potential guests interact directly, there is no need to waste time tracking the source of your enquiries or recording and paying commissions, which is how many other accommodation web sites work. An advertisement on Travel Victoria operates much like an advertisement in the Yellow Pages business directory, thus connecting you with your customers directly, with no paperwork, adminisration or extra charges.

7. Good value for money

Our advertising rates are much less than what most other major internet travel and accommodation guides charge. Especially if you are paying a commission on bookings, it could end up costing you hundreds or even thousands of dollars a year, plus all the time and effort required for tracking and reporting bookings, and paying regular commissions.

8. Quick and easy to use web site for travellers

The Travel Victoria web site has been designed to be simple and quick loading by omitting many distracting presentational elements including animations and intrusive third party advertisements. Our aim is ensure prospective travellers find information and your advertisement as quickly and easily as possible.

Pages on the Travel Victoria web site have been carefully designed to fully pass the World Wide Web Consortium's markup validation check which ensures the structure of documents we publish conform to certain official web standards. As such, we can officially display the icon below. Click it to verify our home page (or other pages) abide by this internationally accepted standard.

9. Web site speed and reliability

The Travel Victoria web site is hosted with NetRegistry which is one of Australia's largest internet technology companies. NetRegistry won the "Best Web Hosting" category at the inaugural APC Internet Technology Awards in 2007. The Travel Victoria web site is hosted using their highest level plan with guaranteed uptime. This means that accommodation advertisements are very quickly and reliably served up to internet users around the world.

10. Efficient and friendly customer service

Since March 2004, Travel Victoria staff have been supporting our advertisers and continuously promoting and expanding our travel guide. All this comes from real people based right here in Victoria who have travelled across the state in order to research and publish promotional tourist profiles in our guide.

NEXT >>