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Lorne is a very popular beach tourist resort town, located on one of the state's most scenic coastal routes, the Great Ocean Road, between Aireys Inlet and Wye River.

Cafes and boutiques line the main foreshore thoroughfare of Mountjoy Parade, creating a Mediterranean feel to the area. Lorne's wide foreshore area extends from the shops on Mountjoy Parade down to the patrolled sandy beach areas. Further south at Point Grey is the jetty where the annual Lorne Pier to Pub open water swim is held, attracting national interest. Sheltered swimming is available at the mouth of the Erskine River where a long suspension bridge crosses this waterway and the sandy beach below.

Good views of the area can be enjoyed from Teddys Lookout, at the southern end of George Street. The upper and lower lookouts offer views inland as well as south along the coast and down to the point where the Great Ocean Road crosses the George River at its mouth. Views of the town and its main beach can be experienced from several of the picnic spots along the Great Ocean Road between the Surf Life Saving Club and Point Grey.

There's more to Lorne than just the beach. The mountainous and bushy Otway Ranges form an attractive backdrop to Lorne, with the Great Otway National Park offering many bushwalking tracks. The spectacular Erskine Falls are located within the park, just 8 kilometres west of town.

The Great Ocean Road south of Lorne is a particularly scenic section of this popular tourist route with the road hugging the coastline for much of its journey. Less than 10 kilometres from Lorne is the Mount Defiance Lookout, while further south is the small and very scenic coastal community of Wye River.